Skip to content

Posts tagged ‘NewToy / Zynga “With Friends”’

16
Jul

Age & Orcs Must Die updates and some information about Zynga acquisitions

Ok, so its been a while since the last update! Apologies for that! So what’s been happening lately? First off, the beta testing for Age of Empires Online has come to end. Microsoft and Gas Powered are now wrapping up the game with final touches before launching this August 16th. It wont be long now until eager Age fans get to play the next great game in the Age series which has sold over 20 million copies under Ensemble Studios. Luckily the bulk of the work on Age of Empires Online has come from prestigious ex Ensemblers at Robot Entertainment. Read moreRead more

Share
11
Jun

Zynga with Friends releases “Hanging with Friends”

Zynga’s “With Friends” studio, who used to be known as NewToy have just announced their latest game to hit the iOS market – “Hanging with Friends”. Taking the hugely popular “With Friends” series further, this new game is based around the traditional Hang Man game. One player is tasked with choosing a word while the other player has to guess the word by guessing which letters match the word. The player guessing only has a limited amount of guesses before the game is over and normally that player is hanged when the game is over. That’s not necessarily very positive so Zynga have brightened up the concept and made it feel a bit more positive – say hello to pretty colourful graphics! Read moreRead more

Share
4
Jun

Big update Friday: – Atomic City, Gnoll Hunters and something new from NewToy / Zynga

Wow we have a pretty big update from Ex-Ensemble formed studios today Friday 3rd June 2011, infact its so big we have three studios involved – Robot, Windstorm and Zynga With Friends. Incase your’re wondering the Zynga With Friends studio used to be called NewToy before they were acquired by the Zynga machine. The “With Friends” is a link to their previous titles, Words with friends and Chess with friends. Now that we know who we’re talking about lets delve straight into todays news! Read moreRead more

Share
2
Dec

Zynga acquires NewToy

Read moreRead more

Share
6
Oct

Vijay Thakkar of NewToy discusses the benefits of quick and easy game patching

Vijay Thakkar an ex-ES programmer who had a short spell as programmer and then lead programmer at Robot Entertainment is now at NewToy as their technical director. Vijay recently took to the stage at the GDC Online to give his insights about the need to have the ability to quickly and effectively patch games post release. Vijay compares NewToy’s ability to quickly patch games in comparison to Nintendo’s “Metroid the other M” where a game breaking glitch meant gamers had to send their SD card or console away for repair. Read moreRead more

Share
30
Sep

Quests on route to NewToy’s We Rule!

If you have been enjoying NewToy’s kingdom building game “We Rule” on the iOS platform then you will be pleased to hear the budding developer is about to release a whole new feature for We Rule  - Quests!

According to the press release these quests will bring:

-New Reasons to Explore
-Exclusive Loot
-New Quests Every Week Read moreRead more

Share
15
Sep

We Rule nominated for various GDC online awards

Good news for NewToy the developers of “We Rule” a game where players can create and rule their own kingdom on their iOS devices like the iPhone and iPad. If you do not have an iOS device you can see how the game looks below:

Read moreRead more

Share
9
Jul

Paul Bettner of Newtoy also to speak at GDC Europe

Paul Bettner from iPhone developer NewToy is also going to be presenting at GDC Europe along with Bruce Shelley (these are separate presentations). Paul’s talk is titled “Keys to Successful iPhone Game Marketing”. The talk is likely to draw on things from the studio’s expierence in generating highly successful iPhone games including the highly popular Words / Chess with Friends series. Here is the session description from the GDC Europe website:

Publishers and developers are constantly looking for ways to solve the biggest issue with creating games for iPhone, discovery. If people don’t know about your app and can’t find it, it’s impossible to make money in the market. The participants of this session will discuss what you need to do to have success in today’s iPhone market. From the effectiveness of advertising, to code giveaways and promotions, if you’re creating a game for iPhone, this session will better prepare you for the task of marketing your game.

https://www.cmpevents.com/GDCE10/a.asp?option=G&V=3&id=642877

Share
14
Mar

Paul Bettner of NewToy says Ensemble demise due to company culture

News is spreading around that Paul Bettner an ex Ensemble programmer has had a bit of a “rant” at the GDC explaining that Ensemble Studios should not of blamed Microsoft for the studios closure and should instead look at failings with the company culture at Ensemble Studios. In what has proven to be such a shock read from an ex-Ensemble employee which certainly damages the excellent working environment Ensemble was credited for he says:

“The reality is that every single game we shipped took twice as long as we said it was going to take, and cost twice as much to make.

“Microsoft is a public company, they answer to their shareholders, and we were simply too expensive.”

Ouch.

But wait, theres more:

“Ensemble had a company culture where everyone was a workaholic, developers worked late and slept at the office, and were addicted to the rush of success of the Age of Empires series.

I watched this happen and I did almost nothing to stop it. As an employee, and later as a manager, I didn’t take a stand. I just kept hoping for that next high”

“This is a horrible vicious cycle. We burn out all our best people. We destroy these precious artists, we wreck their families and we sacrifice their youth. So they leave, and they take all their experience with them.”

Some pretty shocking comments there which resulted in huge applause from the GDC audience, perhaps with other developers agreeing that there is way too much pressure in the industry with these “crunching” hours.

This is the first time we have had an Ensemble Studios employee almost attack the way the company was managed but we must remember on the other end of the scale that alot of people stuck with Ensemble once the studio was told it would be closed down and ironically Dave and Paul Bettner were one of the first employees to leave and start NewToy before Halo Wars was completed.

These are one mans comments and do not reflect the thoughts of the whole studio. 45 employees followed Tony Goodman to start up Robot Entertainment so there must of been confidence in the highest management. Perhaps lessons have been learnt about crunching hours and the new Ensemble startups are paying closer attention to how staff are looked after and how studios are run to ensure talent does not leave whilst at the same time balancing budget and hitting milestones. Now with studios like Robot and Bonfire being fully independent there may be less pressure to meet publisher demands, hopefully.

Source: http://www.eurogamer.net/articles/crunch-culture-killed-ensemble-studios

Sidenote:

It should also be noted that Robot Entertainment sponsor the International Game Developers Association and therefore stands by the values and principles behind the IGDA “Quality of Life” white paper. If there were any issues at Ensemble these should now have been addressed with the management at Robot Entertainment. Robot Chief Operating Officer, Patrick Hudson comments on the IGDA website:

Robot Entertainment is proud to support the IGDA in its ongoing mission to make the game development community a better environment for all of us.

This comment is not related or a response to the Paul Bettner discussion and has been present on the IGDA website for quite some time prior.

Share
26
Feb

NewToy’s “We Rule” live in the Canadian App Store – Worldwide release incoming!

Great news for NewToy their latest iPhone game We Rule has now been approved by Apple and is live in the Canadian AppStore. No doubt it will soon be available worldwide very shortly so keep an eye on your App stores!

The game is a free download so if you live in Canada check it out right away!

Share