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NewToy

NewToy was formed in 2008 by brothers Paul and David Bettner, before Ensemble’s closure in early 2009. The studio focussed on creating social games for the iOS platform with a vision to become the “Nintendo of the iPhone“. After a string of enormous success with their “With Friends” series of games, the studio was acquired by Zynga in December 2010. Since then the studio has worked to further fine tune their portfolio of games and created and Android version of the popular “Words with Friends”.

Latest news about NewToy:

  • Zynga closes Dallas studios (Formerly Bonfire Studios and NewToy)
    Yesterday Zynga announced the shocking news that it was closing its Zynga Dallas and Zynga With Friends studios. Prior to Zynga’s acquisition of these teams they were known as Bonfire Studios and NewToy respectively. It was not long ago back in February 2013 that Zynga’s Chief Operating Officer, David Ko announced that it was merging all of its ...
  • Paul and David Bettner leave Zynga
    Ex Ensembler’s Paul and David Bettner who set about forming the hugely successful mobile studio NewToy have confirmed that they have now left the mobile gaming giant, Zynga. Paul and David Bettner joined Zynga after NewToy was acquired in December 2010. Back then the brothers commented that joining Zynga made perfect sense as both parties ...
  • Age & Orcs Must Die updates and some information about Zynga acquisitions
    Ok, so its been a while since the last update! Apologies for that! So what’s been happening lately? First off, the beta testing for Age of Empires Online has come to end. Microsoft and Gas Powered are now wrapping up the game with final touches before launching this August 16th. It wont be long now ...
  • Zynga with Friends releases “Hanging with Friends”
    Zynga’s “With Friends” studio, who used to be known as NewToy have just announced their latest game to hit the iOS market – “Hanging with Friends”. Taking the hugely popular “With Friends” series further, this new game is based around the traditional Hang Man game. One player is tasked with choosing a word while the ...
  • Big update Friday: – Atomic City, Gnoll Hunters and something new from NewToy / Zynga
    Wow we have a pretty big update from Ex-Ensemble formed studios today Friday 3rd June 2011, infact its so big we have three studios involved – Robot, Windstorm and Zynga With Friends. Incase your’re wondering the Zynga With Friends studio used to be called NewToy before they were acquired by the Zynga machine. The “With ...
  • Zynga acquires NewToy
    Hot on the heels of Zynga’s acquisition of Bonfire Studios last month, the social gaming giant has recently announced that they are acquiring another studio founded by ex Ensemble Studios members. This time it’s NewToy which is joining the mammoth Zynga studio. As a result of this acquisition NewToy will become “Zynga with friends“. The new studio ...
  • Vijay Thakkar of NewToy discusses the benefits of quick and easy game patching
    Vijay Thakkar an ex-ES programmer who had a short spell as programmer and then lead programmer at Robot Entertainment is now at NewToy as their technical director. Vijay recently took to the stage at the GDC Online to give his insights about the need to have the ability to quickly and effectively patch games post ...
  • Quests on route to NewToy’s We Rule!
    If you have been enjoying NewToy’s kingdom building game “We Rule” on the iOS platform then you will be pleased to hear the budding developer is about to release a whole new feature for We Rule  – Quests! According to the press release these quests will bring: -New Reasons to Explore -Exclusive Loot -New Quests Every Week This will ...
  • We Rule nominated for various GDC online awards
    Good news for NewToy the developers of “We Rule” a game where players can create and rule their own kingdom on their iOS devices like the iPhone and iPad. If you do not have an iOS device you can see how the game looks below: We Rule has proved to be a very popular game and ...
  • Paul Bettner of Newtoy also to speak at GDC Europe
    Paul Bettner from iPhone developer NewToy is also going to be presenting at GDC Europe along with Bruce Shelley (these are separate presentations). Paul’s talk is titled “Keys to Successful iPhone Game Marketing”. The talk is likely to draw on things from the studio’s expierence in generating highly successful iPhone games including the highly popular ...
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