NewToy

NewToy was formed in 2008 by brothers Paul and David Bettner, before Ensemble’s closure in early 2009. The studio focussed on creating social games for the iOS platform with a vision to become the “Nintendo of the iPhone“. After a string of enormous success with their “With Friends” series of games, the studio was acquired by Zynga in December 2010. Since then the studio has worked to further fine tune their portfolio of games and created and Android version of the popular “Words with Friends”.

Latest news about NewToy:

• Zynga closes Dallas studios (Formerly Bonfire Studios and NewToy)

  Yesterday Zynga announced the shocking news that it was closing its Zynga Dallas and Zynga With Friends studios. Prior to Zynga's acquisition of these teams they were known as Bonfire Studios and NewToy respectively. It was not long ago back in Febr...

• Paul and David Bettner leave Zynga

  Ex Ensembler's Paul and David Bettner who set about forming the hugely successful mobile studio NewToy have confirmed that they have now left the mobile gaming giant, Zynga. Paul and David Bettner joined Zynga after NewToy was acquired in December 20...

• Age & Orcs Must Die updates and some information about Zynga acquisitions

  Ok, so its been a while since the last update! Apologies for that! So what's been happening lately? First off, the beta testing for Age of Empires Online has come to end. Microsoft and Gas Powered are now wrapping up the game with final touches befor...

• Zynga with Friends releases "Hanging with Friends"

  Zynga's "With Friends" studio, who used to be known as NewToy have just announced their latest game to hit the iOS market - "Hanging with Friends". Taking the hugely popular "With Friends" series further, this new game is based around the traditional...

• Big update Friday: - Atomic City, Gnoll Hunters and something new from NewToy / Zynga

  Wow we have a pretty big update from Ex-Ensemble formed studios today Friday 3rd June 2011, infact its so big we have three studios involved - Robot, Windstorm and Zynga With Friends. Incase your're wondering the Zynga With Friends studio used to be ...

• Zynga acquires NewToy

  Hot on the heels of Zynga's acquisition of Bonfire Studios last month, the social gaming giant has recently announced that they are acquiring another studio founded by ex Ensemble Studios members. This time it’s NewToy which is joining the ma...

• Vijay Thakkar of NewToy discusses the benefits of quick and easy game patching

  Vijay Thakkar an ex-ES programmer who had a short spell as programmer and then lead programmer at Robot Entertainment is now at NewToy as their technical director. Vijay recently took to the stage at the GDC Online to give his insights about the need...

• Quests on route to NewToy’s We Rule!

  If you have been enjoying NewToy's kingdom building game "We Rule" on the iOS platform then you will be pleased to hear the budding developer is about to release a whole new feature for We Rule  - Quests! According to the press release these ques...

• We Rule nominated for various GDC online awards

  Good news for NewToy the developers of "We Rule" a game where players can create and rule their own kingdom on their iOS devices like the iPhone and iPad. If you do not have an iOS device you can see how the game looks below: We Rule has proved ...

• Paul Bettner of Newtoy also to speak at GDC Europe

  Paul Bettner from iPhone developer NewToy is also going to be presenting at GDC Europe along with Bruce Shelley (these are separate presentations). Paul's talk is titled "Keys to Successful iPhone Game Marketing". The talk is likely to draw on things...