Lord of the Rings Online increases its user base and revenues after switching to ‘Free to Play’

Earlier this week Joystiq reported that Lord of the Rings Online developed by Turbine has seen its MMO game revenue double and user based increased by 400% since the developer switched to a free to play model as opposed to a monthly subscription. Joystiq reported:

“Lord of the Rings Online Executive Producer Kate Paiz announced during a panel at GDC Online 2010 today that Turbine has done it again: Lord of the Rings Online has doubled its revenue and created over a million new accounts since going free-to-play early last month. That’s the second MMO Turbine has taken from a paid subscription to a hybrid microtransactions-based business model, with Dungeons and Dragons Online doing the same thing last year“

http://www.joystiq.com/2010/10/07/lord-of-the-rings-online-doubles-revenue-since-going-free-to-pla/ Read more