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Posts tagged ‘GDC’


Paul Bettner of Newtoy also to speak at GDC Europe

Paul Bettner from iPhone developer NewToy is also going to be presenting at GDC Europe along with Bruce Shelley (these are separate presentations). Paul’s talk is titled “Keys to Successful iPhone Game Marketing”. The talk is likely to draw on things from the studio’s expierence in generating highly successful iPhone games including the highly popular Words / Chess with Friends series. Here is the session description from the GDC Europe website:

Publishers and developers are constantly looking for ways to solve the biggest issue with creating games for iPhone, discovery. If people don’t know about your app and can’t find it, it’s impossible to make money in the market. The participants of this session will discuss what you need to do to have success in today’s iPhone market. From the effectiveness of advertising, to code giveaways and promotions, if you’re creating a game for iPhone, this session will better prepare you for the task of marketing your game.


Bruce Shelley to speak at the Europe GDC “Five Rules for Draft One of Your Game Design”

Gamasutra reports that legendary game designer of Ensemble Studios, Bruce Shelley will be taking part in a 50 minute lecture at the Game Developers Conference in Europe (the GDC). The lecture is targeted at developers with any expierence and the summary as per the GDC website is as follows:

Session Description
Both veteran designers and students of game design sometimes struggle with the challenge of, ‘I have a great idea but I haven’t figured it all out and I don’t really know how to express it on paper.’ In this Game Design session, Bruce Shelley shares five guidelines for the challenge of producing a complete first draft game design proposal, a road map to help designers focus their thoughts and get momentum on the process of ‘getting it down.’ He covers both the game design decisions you need to have made before you’re ready to pitch an idea, and how to make that perilous journey from intuitive idea to the written word.

It is great to see Bruce actively taking part in the games industry. Bruce recently served as design advisor on Ubisoft’s Settlers 7. If you haven’t checked out Settlers 7 it might be worth having a dabble at the game demo. With Bruce Shelley involved you can be sure the first 15 minutes of the game will be very fun and engaging, one of Bruce’s design values is to have the first 15 minutes as fun as possible

The GDC takes place August 16-18th and I expect we shall hear details about what Bruce has to say on or soon after the event.