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November 30, 2014

Tencent Games to publish Orcs Must Die! Unchained in China

Robot Entertainment have announced a new partnership to extend Orcs Must Die! Unchained’s reach into China. In addition to GameForge publishing the title in the EU, Tencent Games will be working to make the game big in China.

Of course, with every new announcement comes a new shiny trailer. This time, in Chinese, of course.

Tencent will be marketing the game as a Tower Defense Online Battle Arena, another categorisation for the already diversely categorised game. Steven Ma, Senior VP of Tencent Games commented in he press release:

“We believe the innovative gameplay of Orcs Must Die! Unchained will open a new category in our portfolio of Western titles for the expanding Chinese online gaming market—and as the leader for gaming in China, our focus is on bringing players the very best games and best experiences. The combination of Robot Entertainment’s proven creative abilities and Tencent’s operating experience will be a win-win deal for our two companies and for gamers across Greater China.”

 

Robot’s CEO, Patrick Hudson went on to say:

“China is a massive and growing market, and we are thrilled to partner with the leading publisher in China, Tencent Games, to further extend our global reach.”

 

This is not the first time that Robot has partnered with a China-based publisher. In the past the studio has worked with Yodo1 to bring Hero Academy to the Chinese audience and the partnership involved not only localization but also an exclusive new Hero Academy team and map for the Chinese audience.

It looks like Robot are planning to repeat Hero Academy’s successful model with OMDU. A new hero has been announced, “Mulan” along with new traps. There is a second trailer to give an idea on what these Chinese elements may look like:

It looks like the Chinese version of the game will be a seperate entity, but there are no specfic details on how big the changes will be compared the EU and NA versions of the game, though Robot has indicated on the forums that the changes wont be too much.

In any event, its great to see the reach of the game has been extended to another territory. May the Orc invasion continue!

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Related posts:

  1. Hero Academy goes viral in China; a beacon of localization success.
  2. Robot grows from strength to strength. Receives investment from Tencent with Phase 2 OMDU beta coming in March
  3. Robot to bring Orcs Must Die! Unchained to PS4

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