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Archive for July 9th, 2010


Paul Bettner of Newtoy also to speak at GDC Europe

Paul Bettner from iPhone developer NewToy is also going to be presenting at GDC Europe along with Bruce Shelley (these are separate presentations). Paul’s talk is titled “Keys to Successful iPhone Game Marketing”. The talk is likely to draw on things from the studio’s expierence in generating highly successful iPhone games including the highly popular Words / Chess with Friends series. Here is the session description from the GDC Europe website:

Publishers and developers are constantly looking for ways to solve the biggest issue with creating games for iPhone, discovery. If people don’t know about your app and can’t find it, it’s impossible to make money in the market. The participants of this session will discuss what you need to do to have success in today’s iPhone market. From the effectiveness of advertising, to code giveaways and promotions, if you’re creating a game for iPhone, this session will better prepare you for the task of marketing your game.