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Archive for May 20th, 2009


Dave Pottinger responds to Halo Wars fans about DLC pricing


There is alot of talk amongst the community of unhappiness with the DLC pricing at 800 MS points for three brand new game modes. I thought I would quickly add my thoughts on the matter. I think the game modes are alot of fun espcially re-inforcements mode which is great fun online. Its also good to see a change from the rushing trend online with these new modes which require new thinking on ways to win. For 800 MS points its certainly alot of sustained entertainment. You can play lots of games of Halo Wars DLC, but you can only complete say Fable 2 DLC once.

But anyway, enough of me and more of the Lead Designer at Robot. Here’s Dave Pottinger’s light statement on the matter as posted on the Halo Wars forums. Ive added some emphasis as well. 

“MS asked us to make some DLC.  We chose to do that.  We made a proposal back to them with what the DLC contents would be.  After some back and forth, they agreed.  They set the priceThey alone control this.  HW is a MS franchise and they have guidelines for how much stuff costs.  That said, yes, we knew what the price would be.

Personally, I think the price is fair.  It’s clear that you guys do not (overall).  We can disagree on that, particularly since no one is forcing you to buy it:)  It’s worth pointing out that map packs are easy to figure out.  They’re easy to make.  They’re especially easy to price.  Game modes for a strategy game on the console are less clear-cut.  We knew there would be some consternation over the modes coming out as the first pack, but we thought it was something that would be very popular.  Time will tell.  If there was a mistake made with the pricing, then I’m confident that will bubble up in the pricing analysis.

Overall, the based on what folks are playing right now, I’d say a) the DLC is popular and b) the DLC is doing its “job” in refreshing the feel/community for the game. Someone made the comparison to Horse Armor.  That’s an ironic comparison given that, to date, the Horse Armor remains in the top 5 or top 10 “most purchased DLC items” (at least based on the last numbers I saw).

Anyhow, we (and MS, I imagine) have clearly got the feedback on the pricing.”